15 Features Every Mobile Commerce App Needs to Have

Building a mobile commerce app is one of the foremost ways to drive sales for e-commerce businesses. That’s because mobile apps change over high than the mobile web.

But merely launching an app isn’t sufficient to make it booming.

The champion eCommerce apps on the market have confident features in average. These particular elements are all adjusted on rising the customer experience, driving sales, and increasing conversions.

Whether your app is active or still in the primal development stages, adding the precise features will lead to prosperity, occurrence, and profitability.

After researching the up-to-the-minute mobile commerce trends, mobile commerce tips, and foremost practices, I’ve identified the top 15 features your m-commerce app must-have.

Features Every Mobile Commerce App Needs

1. Push Notifications

An important goodness of your mobile commerce app is the cognition to convey with app users. You don’t have this vantage with your mobile site or desktop site for that affair, either.

When leveraged aright, sending the accurate push notification at the complete time can lead to sales.

Push notifications can be activated like your email marketing campaigns. You can displace product updates, discounts, promotions, and other offers as well. Exclude push notifications should be reserved for your high-grade offers.

If the content is so cracking that you’d send a text message to your customers about it (since you essentially are), then send it as a push.

70% of app users discover push notifications multipurpose. 40% of people pursue with push notifications within an hour, compared to just 8% who treat them altogether.

Here’s a breakdown of the almost desired that content app users wish from a push notification:

Promotions — 34%

New developments — 26%

Geotargeted information — 26%

Other — 14%

Running a gimcrack sale? Send a push notification. Are you releasing a product with restricted handiness? Tell users with a push.

Reckon using push notifications to tidings customers about their biddings. For instance, you can displace a “package delivered” message when the order arrives at the front door.

2. Location Tracking

As I concisely mentioned, 26% of app users wish push notifications applicable to their locations. Moreover, 53% of people concord to portion their location with mobile apps.

Use this decisive data to your vantage to amend your mobile commerce marketing scheme. There are so numerous various ways to leverage location tracking for mobile apps.

Here are a few elementary examples to scope how variable location tracking can be.

For those of you with physical retail locations, you can have a “store locator” feature within your app. Users can usage this to discover the nearest store to their afoot position.

According to a modern consumer survey, the power to regain physical stores from an app is one of the almost priceless features of a mobile commerce app.

In component to your store location feature, you can utilize geo-fencing technology to direct applicable push notifications.

If an app user walks by one of your stores, you can instantly direct them a push notification alluring them to bargain. Even if you don’t have any physical stores, geo-fencing can still be highly multipurpose.

Here’s apparent information to illustrate my point.

Let’s chance your business sells sports equipment. If an app user goes to the beach, you can direct them offering affiliated to surfboards and kayaks. If individuals go to a ski resort, you can request offers accompanying to snowboarding and skiing.

A person’s physical location can also be utilized to personalize their app home screen.

Customers living in New York City shouldn’t be seeing the aforesaid offers as customers living in Los Angeles.

3. User Profiles

Allowing users to log in and form purchases from customer visibility is the crowning reward of having a mobile commerce app.

This attribute has infinite welfares for you as well as your customers.

For starters, a user profile gives you so much penetration into the mind of each customer. You’ll be capable to propose applicable products based on their purchase history and browsing history.

Customers are blessed because they are getting personalised offers, and you’re diverted because those citations will lead to sales.

90% of people brainstorm personalization attractive.

As you can see, 80% of consumers state they are much probable to do business with brands that offering a personalized experience.

Personalization aside, customer profiles form the lives of app users much effortlessly.

Since all of their info is saved to visibility, they can shop and checkout in seconds. Believe about how more than info is requisite to absolute a transaction. At the scanty borderline, you’re asking for things like:

• Customer name
• Credit card number
• Billing address
• Shipping address
• Email address

Each additional step a customer has to take reduces their chances of converting. From a mobile device, entering all of this information is tedious.

However, app users only have to do this once. Then the information can be stored and used for future purchases.

4. Social Media Integration

74% of shoppers are being influenced by social media platforms when it comes to purchasing decisions.

I’m assuming (and hoping) that your company already has a progressive beingness on social media. So compound those channels with your mobile commerce app to acquire the almost out of them.

Here’s why. It’s achievable that customers who installed your mobile app do not precede you on social media. Even your upper customers won’t be opening your app every day, but it’s probable that they’re using social media daily.

Adding your Facebook wall or Instagram provide to your app can promote users to precede you.

On days when they aren’t shopping on the app, you can still prosecute with those grouping via social media.

Social media integration also saves you time when it seeds to adding easygoing to your app. For instance, if you install a YouTube plugin, any video uploaded to your YouTube channel will mechanically happen in the app. So you won’t have to transfer it twice.

5. Discounts and Promotions

Everyone loves to awareness like they got an outstanding dealing when they’re shopping. So give your customers a bonus to utilize the app by offering exclusive discounts and promotions.

According to a modern study, 65% of people usage eCommerce apps to acquire inner deals and offers.

As you can perceive from the chart, this ranked introductory on the list of reasons.

This feature will evidently have a batch to do with your brand’s overall image and pricing scheme. I knowing that whatever lavishness brands never offering discounts or anything like that.

But for the figure of you, this feature will be primary for happening.

I like-minded the thought of using a reduction or substance offering as a manner to drive app downloads from the beginning. For example, you could offer $20 off or 20% discount off the first purchase using the app.

But beyond the first content, discounts are still a large mode to actuation mobile commerce sales. This is particularly genuine for time-sensitive offers.

Send push notifications for brassy sales or trades expiring soon. If you can make over FOMO (fear or missing out), it will tempt app users to enactment speedy. People wish to acquire a deduction before it’s too late.

6. Customer Loyalty Program

An app is a complete platform to alleviate your customer faithfulness program.

This is an outstanding possibility for those of you who already have an existing trueness program, as well as brands starting one from abrasion. A mobile commerce app makes it effortless for customers to track their fidelity position through their individual profiles.

There are lots of assorted structures to encourage customer faithfulness. All of which tempt consumer spending.

You can consequence customers based on purchase cardinal number, total spending, or a combination of the two.

What makes a faithfulness program improved on an app? Proceeds an expression at the results of this modern scrutiny by CodeBroker.

The huge figure of consumers are much probable to enter in trueness programs if they can easy accession info from their smartphones. Nothing forms this effortless than a mobile app.

Mobile ecommerce faithfulness programs address other customer wishes and demands that we antecedently blighter as well. Before, we learned that the figure one explanation why consumers usage ecommerce apps is to acquire unshared deals and promotions.

A customer commitment program delivers precisely what those respectives want.

7. Lots of Payment Options

Let me proceeds an instant to paint a picture for you.

Imagine that a customer just got acquainted with your brand. Maybe they stagger upon a social media advertisement or heard a friend’s accolade. The customer visits your website, acquires about your app’s introductory purchase content, and determines to download it.

With the app installed on their device, the user browses for products and adds a few items to their shopping cart. Time to checkout, right?

As the user proceeds through the purchase procedure, they rapidly observe that you don’t judge their desirable payment method. The user abandons the cart, and you belike lost them forever.

Don’t let this fall out to you. Consider about how such work that user just went through and how discomfited they were when they couldn’t absolute the order.

You can’t anticipate that everyone wishes to wage with a Visa or Mastercard. Even if the customer owns one of those cards, they might acquire improved mortals or welfares by using an alternative method.

Every ecommerce mobile app should evaluate:

All major credit cards (Visa, Mastercard, Discover, American Express)

• Debit cards
• PayPal
• Apple Pay
• Google Pay
• Venmo

We haven’t rather reached the element where you demand to judge cryptocurrencies, but that might happening within the future five or ten years.

8. Speedy Checkout Process

Let’s proceed talking about your app’s checkout procedure. In component to acceptive aggregate payment methods, the checkout must be as accelerating as achievable.

The complete mobile commerce checkout can be accomplished in seconds. Users should be competent to downright the purchase procedure in one or two clicks at almost.

According to Forbes, fewer signifier fields output high conversion rates.

Think about the info you’re asking from your customers. You don’t demand to knowing their popular color or mother’s initiative name to absolute the purchase.

Sooner, we talked about the importance of user profiles on a mobile app. This springs you a prima reward over your desktop site or mobile site.

After a customer buys something once, you can outlet their info for forthcoming purchases (with their approval, of course). This can drastically trim down checkout times and return sky-high conversions.

App users will have the cognition to checkout in seconds with just one click.

9. Product Search

How do users discover what they’re seeking for on your app?

Whatsoever of you mightiness be selling a smattering of products, while others are selling hundreds or thousands. No substance how numerous products you’re offering, the customer demands to discover what they’re seeking with as diminutive conflict as achievable.

Just make certain that your app has a progressive search and strain system. These are the top pain points related with retail site search.

While this specific survey is focussed on websites, the aforesaid conception can be applied to mobile commerce apps. If your hunting isn’t maneuver applicable results, it can bash more trauma than cracking.

With that said, adding search practicality to your mobile app can output prodigious results.

Conversion rates from persons using the search attribute are atypically two to four times high equivalence to those who don’t. Up to 60% of all transactions seed from sessions that utilized the search function.

Here’s something else to reckon. Proceeds an aspect at the almost favorite shopping apps in the United States.

Global jumbos like Amazon, Walmart, and Target vantage the way. What bash these apps all have in public? They all have a precocious search and filtrate function.

Even though thousands of products are sold-out through these apps, customers can motionless discover what they condition with a flying search.

10. Customer Support

No substance how simplex your app is, people will always demand resource. Whether it’s inquiries about especial products, returns, payments, or navigation, you must be acquirable to assistance your customers.

Don’t look at this as a negative thing.

86% of users are consenting to pay more for outstanding customer service. First-class service appoints customer faithfulness and retention as well.

According to HubSpot, 77% of blissful customers share affirmative brand experiences with other people. Your customer service can finally lead to free referrals.

With all of this in psyche, your app must have attributes for customer support.

Whether it be live chat, email, ticket support, or phone calls, customer support should be effortless to breakthrough for all app users.

Reported to VentureBeat, 77% of people between the ages of 18 and 24 usage their smartphones to contact customer support. So it’s only natural that your ecommerce mobile app should have support functions built-in.

11. Retail Integration

This is some other attribute that’s a must-have for anyone with a physical retail beingness.

Your app and stores should not be activated as detached entities. Permit each one to compliment the other. This is something that you can’t actually carry through with a desktop site or mobile site.

Studies show that devours are already using their mobile devices when reading in physical stores. Take an aspect at how those devices are being utilised.

Your mobile app can variety all of these uses much effortless for your customers. Whether this vantages to sales through the app itself or at your physical registers, it still welfares your business.

Whatsoever shoppers might investigating products forward of time on the app, and delay until they perceive the item in person before making the purchase. Permit app users to make over a wishing list for this intention.

Other users might do the alternate. They could perceive an item while browsing in-store, and finally determine to acquisition it at a later date.

Recall earlier when we discoursed about using object tracking to amend your app? Retail store integration is another possibility to vantage this attribute.

Set up beacons end-to-end your store to evidence an app user’s movements. If you perceive that they expend epochal time browsing in a specific aisle, you’ll have an amended apprehension of their demands.

For example, let’s chance a user is uprights in an gangway for makeup. You can move them a push notification in real-time for a decrease on cosmetics.

12. Mobile Optimized Product Descriptions

Every product on your app must have a statement. But these sorts must be perfect for mobile devices.

Desktop users have the welfares of viewing product descriptions on a 13 or 15-inch screen. But that screen is just four or five inches from the app. So if your merchandise description includes extended paragraphs, it will be ambitious for users to interpret.

In a complete world, your app and ecommerce site development will have selfsame descriptions for products. But reckon using an alternative description to trim down things on your mobile app. This mobile commerce tip will output greater conversions.

I propose short bullet points that supply two lines at almost from a mobile device.

Analyze your existing product descriptions and ascertain what can be get rid of to shorten the length.

13. Mobile Optimized Product Images

Let’s proceed gadfly the style your products are bestowed in an app. You must consider mobile-optimized images as well.

The cognition to touching and awareness a product is one of the almost challenging aspects of making an online purchase. Consumers believe on detailed and faithful photographs to destroy this obstructor.

Investigation shows that an outside delineation of products is a starring cause of returns.

Your app should consider as numerous product images as achievable. These necessity be high-quality and display the product from every viewpoint.

If achievable, discover a manner to demo the items to criterion. Show act shots and people modeling or using the product.

For example, let’s state you’re selling a shirt. A person wearing the shirt would render much worth to a customer than a shirt sitting on a table or plain background.

According to a case study from CXL Institute, product images with a 360-degree revolution feature can encouragement conversions by up to 27%.

14. Simple Returns

In a complete world, all of your customers will be blissful with your products. But we both knowing that’s not the cause.

Curves are part of running an online retail business. Don’t sort this a trouble for your customers.

92% of consumers are much probable to bargain from a brand once again if they happening a simplex returns procedure. 67% of people appraisal a company’s return policy earlier finalizing a purchase.

Moreover, poor return policies are a directing cause of shopping cart abandonment. Forever offering free returns.

Permit users to alleviate the return procedure straight through with the app. You can takings a page from Amazon’s playbook and yield a QR code in the app. That code can be scanned and refined at UPS or FedEx store.

You cognize that returns are conjugated to occur. Making them casual for app users will livelihood those customers coming back to form much purchases in the forthcoming.

15. App Analytics

Use app analytics to form ceaseless betterment in your mobile commerce app. You can course things like:

• Product page conversion rates
• Most popular payment methods
• Section of the screen that’s clicked the most
• Geographic location of app users
• Types of mobile device being used
• Daily app usage per user
• Duration of app usage per visit
• App crashes
• Bugs and error reports

The list goes on and on. This type of info is exceedingly priceless. You strength learn something about the behavior of app users that could induction an alteration in your app.

Don’t presume that your app is complete the manner it is. There’s a cracking casual that it’s not. App analytics will assistance you form momentous advances.

Conclusion

If you have an ecommerce mobile app, you demand to add these must-have features if you wish it to be booming.

All of the info above is supported on existent research from high-performing apps.

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