Benefits Of Custom Mobile Application Development For Your Business

Nowadays, Custom mobile applications are gaining a boost — as per the international reports, on average, about 7.5 hours per employee per week are saved by using customized mobile apps, and 82% of the business owners agree that it helps them earn extra business revenues and visibility!

Custom mobile apps can be fully personalized to proceedings your business needs as per tailor-made development.

These mobile apps are altered to pitch a selective audience rather than providing a solution that caters to a huge group with varying yet suitable requirements.

This is the primary reason why custom mobile app development is gaining attention and proving to be a lucrative option for businesses.

10 Business Advantages of Custom Mobile App Development

These days, businesses (enterprise, corporates, small or medium businesses) of all types are availing the advantage of the customized business apps as it aids them fine-tune competitive and increase productivity.

Here are some of the essential advantages of custom mobile app development for businesses -

Improves Efficiency

Since the business android or iPhone apps are custom-built keeping your business requirements in mind, it acts like a widespread app performing various functions and negates the essential requirement of multiple apps.

Also, as these stunning apps are tailored to suit your working style, business goals and it enhances employee productivity and in turn business ROI.

Offers High Scalability

Regular apps are built to handle limited number of resources and processes. In the event of your business growing, these mobile applications may not be able to handle the load or numerous queries.

Custom made apps, on the other hand are built keeping in mind of all these parameters and can be scaled up hassle-free when the requisite arises.

Secures Your App Data

General business mobile apps may or may not have authentic security features, which may put your business data to risk at some point of time.

Having a custom app made solely for your business can reinforce your data security system with necessary features and control over server authentication, as relevant security measures will be taken care of according to your business requirements while app development into consideration.

Integrates With Existing Software

General business apps may be able to function fluently with your existing software. Custom made apps are built taking into consideration your current business software (back-end functionality) and hence are assured to integrate well and function without any errors.

Easy to Maintain

By using regular or ready-made apps for your daily business operations, you are risking of yourself at the helm of an unknown mobile app developer or unskilled professional.

If the developer decides to discontinue the app development process or stop your assignment for some reason, then you are left to find a new app and discontinue your current operations that will hamper you a lot at long run.

By building your own custom business app, you get its whole control and don’t have to depend on others for anything.

Improves Customer Relationship

Customized business apps permit you to send personalized updates related to your products and services to your existing customers in real-time or by updating the app through app stores.

Additionally, it permits you to access client details and receive feedback whenever require, which can be leveraged to enhance long-term customer relationships.

Facilitates New Client Data Retrieval

Adding simple forms & surveys in the custom mobile application can aid you get the required client information or their primary source of contact.

Apart from being a cautions way of collecting information, it also saves valuable time of clients and employees, as they don’t have to physically submit the documents for their requirement or their queries.

Provides Real-time Project Access

While traveling, having simple access to all your work documents proves to be specially useful.

Having a customized app for your business, you can handy synchronize your phone with your desktop and have access to all your work documents, tasks, calendars, etc for further incrustation.

Also, retrieving brochures & contracts which can be shared with your clients becomes easier with custom business apps development service.

Ease in Project Management

Custom apps can be installed to maintain a real-time check on your project progress and deadlines.

Updates can be sent after completion of each phase of the project & maintain the billing cycle for each stage of the project without worry or any further communication.

Record Digital Files for Accountability

For ideas and thoughts related to your customer, one can thoroughly capture them on the phone for dictation or precise instruction.

These recordings can then be directly stored in secure locations and can be accessed by only authorized staff (or to the assigned person or staff).

This can help in improving accountability and also serve your customers better facility to communicate further.

Essential Things While Developing a Custom Mobile App

Dynamically changing mobile platforms, market scenario, and the demand for rapid turnaround necessitates that the customized app solutions are well-thought before being implemented.

Some of the points to take into consideration before start developing a custom mobile app for your business are -

• Faster Time to Market — Custom business apps should be cost-effective and should be created within a faster turnaround time so that it can go to market quickly and take advantage of prevail competition.
• Improved Efficiency — The custom apps requirement to be tweaked and corrected for better efficiency to ensure that the final solution is effectual and results in distinct improvement which is better than your competitors.
• Multiple Network Compatibility — The app developed essential tested for multiple operators and on multiple devices to ensure that the app works across different networks in various countries without bugs.
• Data Security — Most of the mobile apps are developed for more than a single user use hence it should offer strict authentication as well as necessary secure access to data so to eliminate any further clashes.
• Battery Life — The app also should be thoroughly tested for the affect it has on battery life, as apps which drain out the battery quickly are not preferred well by the users and give negative impact.
• Impressive UI/UX — The custom app should have a noteworthy user interface and provide a great user experience to the customers while operating from difference devices and different geo locations. It is always recommended to go through the wire-frame and first trial launch in perfect environment to give satisfactory and stable results.
• Efficient Data Synchronization — The app must be capable to synchronize data with the server on a regular basis at a suitable frequency so that any user can get updated things and bug free experience without any further notifications.
• Streamlined Communication Channel — An appropriate channel of communication must be defined for the app such as messaging, WAP, etc. to hassle-free communication and give spontaneous response to everyone.

Custom Mobile Application Development Trends

Build your Own App (BYOA) is an extension of bring your own device (BYOD) concept due to the increasing consumerization of information technology sphere.

While BYOA gives employees the upper-hand and freedom to use enhance apps for the job, it can be perceived as a vital security threat. Employees will use mobile or cloud apps without any kind of control over how their data is stored, accessed and used.

So that they need not have to worry about anything.

BYOA provides noteworthy advantages to the businesses like lowering expenditures for buying licensed tools and training users, etc, so enlarge it will be cost-effective at both ends.

The top-notch challenges that custom mobile apps have to overcome are technical support from developer or from the hosting platform, integration with current network services, supporting a wide range of mobile platforms, designing the user interface, and estimating project costs.

The custom mobile app development field has seen widespread growth with an increasing number of people moving towards using smartphones as per the authentic international statistics.

Some of the latest trends in customized mobile app development include -

→ Responsive designs for your mobile apps is the trendy and largely appreciated by the app users.

→ Cloud-based apps are more preferred as less amount of data needs to be stored locally on the phone.

→ Social media integration is a must for almost of the apps these days.

→ Internet of things (IoT) is the prevailing trend which comes with the ability to control diverse devices and home appliances using a mobile app.

→ Wearable technology is fast catching up with the increased awareness for health and fitness issues nowadays.

→ Beacon technology, one of the fastest growing technologies is getting increasingly implemented in the custom apps.

→ Near field communication (NFC) is increasingly being used nowadays specially for making mobile app payments.

→ Payment gateways have enabled people to have cashless (online payment) purchases at stores and make online payments on e-commerce websites, so you don’t have to worry about invoices and billing timings.

→ App analytics and big data is fast growing field in the data analytics sector as it helps in improving user experience.

Get a Customized Mobile App for Your Business Today!

Besides using productivity mobile applications such as e-mail and messenger clients, businesses use other mobile apps such as expense trackers, dashboards, etc. which help them perform specialized functions at easy go with a couple of clicks.

These apps in turn require back-end integration during deployment along with data security considerations; therefore there are only a handful of companies which excel at it.