How to Use Graphic Design Efficiently in Business?

What is Graphic Design?

Importance of Graphic Design

  • Graphics will help you create a powerful impression in your customers minds, prodding them to associate with you.
  • The right use of graphic design will lead to effective communication and build trust and credibility in your brand.
  • Unified aesthetics across all platforms will help create a strong brand identity.
  • You can expect improved visibility, higher footfall, and increased sales with the appropriate use of graphic design.
  • Graphics will help you enhance the navigability of your content and consequently improve user experience.

Different Places in Businesses Where Graphic Design Used

  • Corporate Branding and Designing
  • Website
  • Sales Collateral
  • Marketing Collateral
  • Social Media
  • Packaging Design

Some Stats Related To The Usage Of Graphic Design

  • Color Using the right (signature) color can increase brand recognition by 80%. 92.6% of customers reported their purchase-related decisions were influenced by colors. For instance, 33 of the top 100 brands use blue in their logo owing to its popularity.
  • Website 75% of users develop opinions about a webpage based on the visual content, and 94% of people first impression was related to design. What’s more? 94% end up leaving the website with poor graphics.
  • Social Media Social media posts with visual effects like images get 650% more engagement than posts with plain text. For instance, tweets with visual content got 150% higher retweets, and FB posts received 230% higher engagement.
  • Digital Marketing According to digital marketers, visual images (32%) are the most important form of content, followed by blogging (27%), videos 24%), live video (9%), and podcasting (1%), respectively. Also, people could remember 65% of the messages (with visuals) 3 days later compared to 10% of the information in the messages without visual content.




Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
estatic infotech

estatic infotech


Estatic Infotech is a leading and top-rated web, mobile app & software development company in India, providing high-quality and result-driven web and mobile app